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Step2 "Made in U.S.A." Labeling

With concern about toy manufacturing at an unprecedented level, Step2 believed in clearly communicating the country of origin of our products.

According to Federal Trade Commission (FTC) guidelines, nearly all Step2 toys can be labeled "Made in U.S.A." Nevertheless, Step2 set a higher standard by informing you where the products are made. This includes noting when accessories or smaller toys are sourced from overseas manufacturing plants. A three-tiered labelling system on Step2 retail packaging and on this web site:

  • "Made in U.S.A." will appear on all toys that are made and assembled in the U.S. and meet regulations as outlined by the FTC that "virtually all" of the product and components are U.S. made. Additionally, for a Step2 product to be labelled as "Made in U.S.A.," any imported parts must not be integral to the play of the toy and should be attached to the product. For example, hubcaps, cap nuts and doorbells are parts of a product but not integral to the play of the toy.
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  • "Made in U.S.A. of U.S. and Imported Parts" will appear on toys made and assembled in the U.S. with mostly U.S. made components and some foreign-sourced smaller accessory components (such as pretend kitchen cookware and accessories). Under FTC guidelines, Step2 technically would be allowed to label these toys as "Made in U.S.A.," but the distinguishing factor for Step2 is that these accessories are integral to the play of the toy and should therefore be called out for consumers.
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  • "Made in 'Country-of-Origin'" will denote toys produced outside of the U.S., but which still undergo rigorous quality and safety testing by Step2.